Gregory Graf
I’m Gregory Graf, and I’ve spent the last 20+ years at the intersection of reputation, politics, and digital strategy—helping people and organizations take back control of their narrative.
I run Snake River Strategies, a firm I founded to specialize in reputation management, crisis communications, political consulting, and high-impact SEO. Whether it’s cleaning up search results, launching a campaign under fire, or protecting a brand from activist attacks, I bring a mix of strategy, discretion, and digital expertise to every project.
Before starting my own firm, I led SEO and online reputation management for one of the largest wellness brands in America. Over a decade, I built out systems to protect the company from coordinated misinformation campaigns, legal blowback, and activist-driven PR attacks. That experience taught me how to think several steps ahead—and how to use digital tools to win both quietly and effectively.
In recent years, I’ve turned more of my focus toward political work, especially in red states where extremism has distorted the truth and silenced good people. I help pro-democracy organizations build strategic content networks, launch investigative media projects, and hold elected officials accountable. I’m the founder of Political Potatoes, a Substack and podcast that uses storytelling, research, and a healthy dose of satire to expose political gaslighting and disinformation.
Reputation isn’t just about Google results, it’s about truth, trust, and timing. Whether advising a public figure, helping a business navigate backlash, or running digital operations for a political campaign, I know how to keep the message clear and the strategy sharp.
If you’re facing a challenge that’s reputational, political, or personal—I can help you navigate it, recover from it, and come out stronger on the other side.
My Links:
